Deliver better results with strategic ad creative for your Facebook business page. Let’s dive into 5 steps you want to make sure you check-off when creating effective Facebook Ads that deliver results.
1. First things first, what is the purpose of your Ad campaign?
Is it to educate people and build a trusted audience? Maybe your goal is to generate leads directly? You might be in the stage where you are ready to run a re-targeted ad to get your engaged customer to the next step in your sales funnel? When you run a retargeting ad you are re-capturing the attention of someone who has already engaged with your content/product and are ready to take the next step. Click here to get into retargeting ads.
Now that we have laser-focused in on our goal of the campaign it’s time to get creative! Your creative stops the person in their scroll, while your copy converts! So your creative is just as important as your copy.
2. Optimize Facebook Video Ads
There are many types of Facebook videos – whether you create a regular video, boomerang, or an animated GIF, you want to be tactful with it.
Regular video: When using regular video, educational videos are best to use when your campaign goal is audience-building. You are sharing your expertise and give your customers information that they need, and want more of. Usually, using a square canvas is best as it takes up the most surface area on the Facebook feed when viewed on a mobile device. Take your videos horizontally so you have more space in the square canvas.
TIP: Use a colored background (not too busy). use a large, engaging headline, and add subtitles above or below the video like you see pictured below. Be careful when using the subtitles above the video – italicize, bold, or change the color of the font – if you place your subtitle here so the overall look is not too crowded.
Boomerangs: Boomerangs are best when used to create movement and draw attention to your ad. Use this type of video when you are featuring people or things in motion.
GIFS: Using trending GIFs you find online work well, but you can also create your own suing a trending ideas or creative idea of your own to capture your audiences attention.
3. Optimize Facebook Image Ads
Image Ads: For image ads, be sure to use something that feels organic to your viewers, something they normally would see from their friends and family on Facebook – something that feels normal and not-so-salesy – this will make them stop more than they would if it looks like an ad.
Try to use images with people in them, employees (with permission) working or maybe you as the business owner. Also, if you are the business owner – it’s a good idea to post yourself from time to time to build trust among your brand and customers. People feel more connected to a business when they can recognize a familiar face associated with it.
Facebook image with graphics/text overlays: These seem to work best when you are clearly communicating what you want to promote – using a specific product, plan or service.
Get people to stop (their scroll), drop (their mouths), and click your content with your Ad creative to gain results and reach your social media ad campaign goals!
Digital Spotlight 