You know those videos you see on your feed that don’t necessarily need sound because they have text on top of the video to tell you the story? When this is done correctly, it’s very engaging for your audience. Want to give it a try?
Video is taking over the algorithms these days so you might as well give it a shot if you want to be seen on social media and Google.
The key to this video is your writing… so let’s practice creating our script! Below is the 5 step process you need to take when writing your video copy.
1. Your Hook: When starting your video, you need to grab your audiences’ attention right away. After all, the average drop off rate is the first 10-15 seconds. Whenever you post a video you will see this metric – your ‘drop off rate’ is when people stop watching your video to keep scrolling to the puppies of Instagram and the family and friends’ pictures that they really came to Facebook or Instagram for. SO with this being said, you need to put your best content in the beginning 10 seconds. So make sure that people are taking whatever action you want them to take, at the start of the video.
Now, what if you don’t have great, scroll-stopping footage? Then make sure you start with a headline hook, teasing what the viewers are going to get in this video. This is how we make them stick around. While the image might not necessarily grab their attention, your headline sure will make the statement.
2. Offer sharable pieces of information: Directly after your hook, give your audience something to remember, whether that’s a story of an event, tip, or trick of the trade. This offers value to your audience, with a sharable keepsake. We all love receiving gifts – take this as such. Instead of saving the best for last – add it second.
3. Context to the story: Even though you don’t have much time to expand, as these videos are short (in general only 1 minute long), it’s important to get to the meat of the story, give context to the tip or story you just mentioned.
4. Over-deliver with 1 value piece: Let’s make sure our digital spotlight is shining strong with an extra layer of VALUE. With all of the content out there, it’s time to get creative and innovative. Maybe you can show your an Industry Expert by going into detail of the historical context, or link a case study you’ve done showing you’re the subject matter expert.
5. Call to Action (CTA): last but NEVER least… is your CTA! This is where we tell our viewers where we want them to go next- maybe your blog post, website, Zoom meeting link, etc. (Which creates backlinks – perfect for our optimizing our organic SEO! Google loves backlinks)
Bookmark this for later to help you create easy-to-read copy to enhance your video and draw more viewers in!
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